Two issues of a magazine I worked on have picked up some international recognition — which is extremely gratifying and makes this somewhat crazy life somehow worth it.

>  The Nov/Dec 2012 issue of Lifewise (right) received an Honourable Mention under the Best Healthcare/Medical Publication category in the international Content Marketing Awards 2013. I contributed five articles, including the cover story, to this issue. You can view the entire issue here.

> The Jan/Feb 2013 issue of Lifewise (left) won for One-of-a-Kind Health & Medical Publications at the 25th APEX Awards — an annual competition that celebrates the best publications, campaigns, design and media internationally.  I contributed the cover story to this issue. You can view the entire issue here.

The wins were also reported in a national Singaporean newspaper. You can view the article here.


Is Poly Education For Your Child?

Poly Education
In 2009, I was asked to conceptualise and manage a campaign to promote Ngee Ann Polytechnic’s Parenting Seminar.

Entitled “Is Poly Education For Your Child?”, this campaign included print advertisements in local newspapers, radio spots, electronic direct mailers and online advertising on local news portals such as and A handbook for parents and a direct mailer to invite them to the event were also produced.

I managed this entire campaign from budgeting to copywriting to media strategy. Click on the links to view:

NP News (Ngee Ann Poly)

My duties as a Corporate Communications Officer at Ngee Ann Polytechnic (a public tertiary institution in Singapore with a student population of 15,500) included producing marketing and corporate publications such as course brochures, direct mailers, tertiary education handbooks and newsletters.

This was one of the many publications I managed during my time there. I personally oversaw the entire production of this publication; from conceptualising the editorial direction to budgeting for production to managing the agency in charge of design.

Click on the link to view the full issue: NP News Issue 142.

“PlusPoint” Magazine for Frasers Centrepoint Malls


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Series of retail magazines produced for Frasers Centrepoint — one of the largest owners and operators of shopping malls in Singapore. Each issue centred around the current shopping season (be it Christmas or Chinese New Year) and covered fashion, beauty, food and lifestyle trends.

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