Is Poly Education For Your Child?

Poly Education
In 2009, I was asked to conceptualise and manage a campaign to promote Ngee Ann Polytechnic’s Parenting Seminar.

Entitled “Is Poly Education For Your Child?”, this campaign included print advertisements in local newspapers, radio spots, electronic direct mailers and online advertising on local news portals such as and A handbook for parents and a direct mailer to invite them to the event were also produced.

I managed this entire campaign from budgeting to copywriting to media strategy. Click on the links to view:

NP News (Ngee Ann Poly)

My duties as a Corporate Communications Officer at Ngee Ann Polytechnic (a public tertiary institution in Singapore with a student population of 15,500) included producing marketing and corporate publications such as course brochures, direct mailers, tertiary education handbooks and newsletters.

This was one of the many publications I managed during my time there. I personally oversaw the entire production of this publication; from conceptualising the editorial direction to budgeting for production to managing the agency in charge of design.

Click on the link to view the full issue: NP News Issue 142.

“Expect The Xtraordinary” Ngee Ann Poly 2011/2012 Ad Campaign

While working for Ngee Ann Polytechnic’s Corporate Communications Department, I was tasked with managing the polytechnic’s yearly advertising campaign. Ngee Ann Poly is a publicly-funded institute of higher-learning in Singapore with a student population of approximately 15,500. As such, the objectives of these campaigns were to inform prospective students — students leaving secondary school having completed their GCSE “O” Levels at the age of 16 or 17 — of the benefits of further education at Ngee Ann Poly and to boost enrolment.

For the first two years, we left the creatives of this campaign to advertising agencies. My job was to manage the agencies by helping them understand our brand messaging, balance the budget, fine-tune media strategies, and gain internal approval from key decision-makers.

For the 2011/2012 campaign, we decided to go in another direction. We decided to create the campaign ourselves.

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Editorials for Ngee Ann Poly

Ngee Ann Polytechnic is a publicly-funded institute of higher learning in Singapore with a student population of about 15,500. From 2007 – 2011, I worked in their Corporate Communications Department and managed their advertising and branding campaigns.

One aspect of these campaigns — which included both ATL and BTL initiatives ranging from print advertisements to online and outdoor media — were monthly editorials in local teen magazines. These are just two of the many editorials we ran (and which I wrote). Both were published in Teenage Magazine. Click on the links to view the full files:

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