Ngee Ann Polytechnic is a publicly-funded institute of higher learning in Singapore with a student population of about 15,500. From 2007 – 2011, I worked in their Corporate Communications Department and managed their advertising and branding campaigns.
One aspect of these campaigns — which included both ATL and BTL initiatives ranging from print advertisements to online and outdoor media — were monthly editorials in local teen magazines. These are just two of the many editorials we ran (and which I wrote). Both were published in Teenage Magazine. Click on the links to view the full files: