These are just some of the many retail campaigns I have conceptualised for Frasers Centrepoint Malls, one of the largest owners and operators of shopping malls in Singapore. These include The Centrepoint, Waterway Point, Changi City Point, Northpoint, Bedok Point, Anchorpoint, Robertson Walk, Valley Point and more.
For these campaigns, we work with the individual marketing departments of each mall and begin with a creative concept (as seen in the slideshow above). These creative concepts are then adapted to other collaterals such as press ads, direct mailers and in-mall items. Each job also requires me to write copy for planned activities as well as edit dining and shopping offers.
Please see links below for collaterals from selected campaigns:
- “Sedap, Singapore!” Northpoint National Day Campaign / Press Ad / Mailer
- “To The Moon And Back” Waterway Point Mid-Autumn Campaign / Press Ad / Mailer
- “It’s A Wonderful, Wonderful Life” Waterway Point March Campaign / Press Ad / Mailer
- “Good Times, Great Food” Changi City Point / Press Ad / Mailer
- “Through The Looking Glass” Waterway Point October Campaign / Press Ad / Mailer
Tales Of Writing 