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Profile (written in the first person) of Dr Kumaran Rasappan, who climbed Mount Everest for a worthy cause. This is a story I wrote for Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Click on the link to view the full article: High Hopes.
Transitioning into your silver years can be a chance for you to rediscover and pursue interests you didn’t have the time for previously. This piece I wrote for Lifewise Magazine (a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing) featured three awesome individuals who redefined aging for me. Click on the link to view the full piece: A Second Wind.
Series of retail magazines produced for Frasers Centrepoint — one of the largest owners and operators of shopping malls in Singapore. Each issue centred around the current shopping season (be it Christmas or Chinese New Year) and covered fashion, beauty, food and lifestyle trends.
These are just some of the many retail campaigns I have conceptualised for Frasers Centrepoint Malls, one of the largest owners and operators of shopping malls in Singapore. These include The Centrepoint, Waterway Point, Changi City Point, Northpoint, Bedok Point, Anchorpoint, Robertson Walk, Valley Point and more.
For these campaigns, we work with the individual marketing departments of each mall and begin with a creative concept (as seen in the slideshow above). These creative concepts are then adapted to other collaterals such as press ads, direct mailers and in-mall items. Each job also requires me to write copy for planned activities as well as edit dining and shopping offers.
Two Singaporeans — Judy Wee and Lee Poh Leng — share the important lessons on ageing that they’ve picked up as volunteers. For Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing.
Click on link to view full PDF: How To Age Well.
This is an old blog post, from another blog that I have. I wrote it just after interviewing Sheik Alau’ddin Bin Yacoob Marican, the Chief Executive Officer of the Singapore Silat Federation. He told me that when he was 15, he was crazy about football, and that one day, his best friend heard that the local mosque was setting up a football team.
Tales Of Writing 