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“There are no visible signs, no pain and no symptoms in the early stages. In fact, most people don’t realise they are suffering from osteoporosis until they break a bone.” This is a story I wrote on osteoporosis for Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Click on the link to view the full article: Breaking Points.
This is a story on how being a caregiver to en elderly relative can be a challenge — and how to overcome these challenges. For this piece, I got to interview this amazing lady who lives in my apartment block with her mother who suffers from severe dementia. It must not be easy for her, surely, but she always has a smile on her face whenever I see her and I have nothing but respect and admiration for how she takes life on. It really makes you question how big a person you would be, if you were in a similar situation. Would your heart be big enough?
For Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Click on the link to view the full article: The Caring Connection.
Transitioning into your silver years can be a chance for you to rediscover and pursue interests you didn’t have the time for previously. This piece I wrote for Lifewise Magazine (a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing) featured three awesome individuals who redefined aging for me. Click on the link to view the full piece: A Second Wind.
Feature on the issues surrounding ageing in Singapore today as well as the policies being put in place to meet the needs of an ageing population. Written for Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Click on the link to view the full piece: Ageing In The 21st Century.
While working for Ngee Ann Polytechnic’s Corporate Communications Department, I was tasked with managing the polytechnic’s yearly advertising campaign. Ngee Ann Poly is a publicly-funded institute of higher-learning in Singapore with a student population of approximately 15,500. As such, the objectives of these campaigns were to inform prospective students — students leaving secondary school having completed their GCSE “O” Levels at the age of 16 or 17 — of the benefits of further education at Ngee Ann Poly and to boost enrolment.
For the first two years, we left the creatives of this campaign to advertising agencies. My job was to manage the agencies by helping them understand our brand messaging, balance the budget, fine-tune media strategies, and gain internal approval from key decision-makers.
For the 2011/2012 campaign, we decided to go in another direction. We decided to create the campaign ourselves.
Series of retail magazines produced for Frasers Centrepoint — one of the largest owners and operators of shopping malls in Singapore. Each issue centred around the current shopping season (be it Christmas or Chinese New Year) and covered fashion, beauty, food and lifestyle trends.
Story on sexually transmitted infections for Lifewise Magazine. Writing this one was interesting just because I had to call up the DSC Clinic to find out some information on their opening hours. You get a good sense of how taboo this topic still is in Singapore, even to someone like myself, that I felt a tiny bit uncomfortable doing so. This was written for the Nov/Dec 2012 issue of Lifewise – a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Click on the link to view the full article: Stop The Spread.
Story on how prosthetics and orthotics specialists can help rebuild the lives of patients – both mentally and physically. This was written for Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Nov/Dec 2012 issue.
Click on link to view full PDF: A New Charge.
This was a big one — the cover story for the Nov/Dec 2012 issue of Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing. Click on the link to the whole thing: Turning The Tables On Diabetes.
Ngee Ann Polytechnic is a publicly-funded institute of higher learning in Singapore with a student population of about 15,500. From 2007 – 2011, I worked in their Corporate Communications Department and managed their advertising and branding campaigns.
One aspect of these campaigns — which included both ATL and BTL initiatives ranging from print advertisements to online and outdoor media — were monthly editorials in local teen magazines. These are just two of the many editorials we ran (and which I wrote). Both were published in Teenage Magazine. Click on the links to view the full files:
Tales Of Writing 