Retail Campaigns For Frasers Centrepoint Malls


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These are just some of the many retail campaigns I have conceptualised for Frasers Centrepoint Malls, one of the largest owners and operators of shopping malls in Singapore. These include The Centrepoint, Waterway Point, Changi City Point, Northpoint, Bedok Point, Anchorpoint, Robertson Walk, Valley Point and more.

For these campaigns, we work with the individual marketing departments of each mall and begin with a creative concept (as seen in the slideshow above). These creative concepts are then adapted to other collaterals such as press ads, direct mailers and in-mall items. Each job also requires me to write copy  for planned activities as well as edit dining and shopping offers.

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A Heart For Art

When local celebrity Edmund Chen was growing up, art was seen as a waste of time. Children like him were told to concentrate on more practical subjects that would bring them further in life.

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How To Age Well

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Two Singaporeans — Judy Wee and Lee Poh Leng — share the important lessons on ageing that they’ve picked up as volunteers. For Lifewise Magazine, a publication of the National Healthcare Group and produced by Mediacorp Customised Publishing.

Click on link to view full PDF: How To Age Well.

What Life Can Throw At You

This is an old blog post, from another blog that I have. I wrote it just after interviewing Sheik Alau’ddin Bin Yacoob Marican, the Chief Executive Officer of the Singapore Silat Federation. He told me that when he was 15, he was crazy about football, and that one day, his best friend heard that the local mosque was setting up a football team.

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