These are just some of the many retail campaigns I have conceptualised for Frasers Centrepoint Malls, one of the largest owners and operators of shopping malls in Singapore. These include The Centrepoint, Waterway Point, Changi City Point, Northpoint, Bedok Point, Anchorpoint, Robertson Walk, Valley Point and more.
For these campaigns, we work with the individual marketing departments of each mall and begin with a creative concept (as seen in the slideshow above). These creative concepts are then adapted to other collaterals such as press ads, direct mailers and in-mall items. Each job also requires me to write copy for planned activities as well as edit dining and shopping offers.
Tales Of Writing 